Retail Interior Design | Vera Wang Boutique New York | Gabellini Sheppard

The new Vera Wang boutique, in a historic cast-iron building in Manhattan's landmark Soho district, reflects and extends the designer's sensibility of elegant, performative luxury. The 2,000-square-foot, two-level environment is infused with light and based on the dynamic qualities of a white box theater, an infinitely changeable space that shapes a variety of narratives. The design comprises three main areas: the storefront area, considered as a proscenium stage, followed by the middle-stage main collection, and continuing with the backstage collection and changing areas......more